D.A.T.E. Flagship Store Opening Night

Opening event: February 25, 2017
Calligraphy by Sandro Bonomo
Dj set by Carlo Pastore from Babylon Radio2

D.A.T.E., the popular Florentine sneaker brand, inaugurated its first flagship store in Via Ponte Vetero, Milan, on Saturday 25th February at the same time of the Fashion Week.

The new boutique, which extends over an area of 40 square meters and will showcase the men, women and children collections of the brand, has been designed, both the interiors and the furniture, in collaboration with architects Serena Santini and Filippo Santoni. A contemporary context, featuring a sophisticated minimalist special look with raw concrete and granite finishes, which shall highlight the footwear collection.

The D.A.T.E. flagship is part of a broader plan which incorporates an International retail expansion strategy with the opening of other branded boutiques in major fashion cities including Paris, Dubai, Tokyo and Seoul in the near future.

D.A.T.E. Sneakers

D.A.T.E., best known and appreciated for sneakers that are trendy and feature a special dedication to details, continues to boast double digits growth up to now.

The 2016 turnover ended with a 25% increase thanks to the presence of its products in more than 800 multi-brand stores worldwide. Collections can be found in some of the best boutiques and department stores, like Luisa Via Roma, 10 Corso Como, Dover Street Market, TsUM, Galeries Lafayette, Harvey Nichols, Boon the Shop and Level Shoe District. The selected attention toward the distribution network has always been a priority through the showroom in Milan, Paris, Tokyo and Seoul. As a consequence, the brand has decided to position itself in Brera, the heart of the contemporary fashion in Milan.

D.A.T.E. Sneakers

"The opening of our first flagship store is an important step celebrating our ten years anniversary. We have invested a lot in this project since we believe it is time to provide our guests a shopping experience transmitting all the values of our brand. The goal will be to engage the customer in an exclusive space where they can appreciate anew our unique collections and make their purchases with dedicated personalization," affirms Emiliano Paci, D.A.T.E. designer.

D.A.T.E. Sneakers

The Milan store, in addition to the exhibition of the collections, plans a calendar of events related to the world of music, art and graphic design and art forms which relates to the stylistic inspirations of the brand.

Via Ponte Vetero 11
20121 - Milan

Metro station: Lanza / Monday 12.30 AM - 7.30 PM / Tuesday - Saturday 10.30 AM - 7.30 PM / Tel. +39 02 87221386